The Art of Trench – Burberry’s latest project

The trench coat. The trench coat holding the world together? Burberry is making it happen.

Its not a big addiciton in India considering the irrational tropical blessings but most of the cold countries practically live in their trench. Which is why Burberry’s recent project – The Art of Trench – makes a note in my mind.

The Art of Trench is a simple initiative to drawing the world together with one simple piece of garment. The project is a documentation of people dawning their latest trench coat. The project was initiated by one of fashion’s biggest brands, Burberry and  Scott Schuman. Schuman was to photograph people across the streets wearing their Burberry coats as a part of this project.

The Official Trailer

The project expanded and now includes people all over the world sharing an image of themselves with their favourite trench coat. Viewers can log on to the site and ‘like’ or comment on the images. The site is beautiful to say the least. The project attracted attention because of the big names associated with it. There is Burberry and fashion’s most sought after blogger – Scott Schuman of The Sartorialist.

Hear Schuman share his experience:

What I love about this idea is the way it ties together a simple trait which is common in all of us. How one trench coat brings out so many stories with now so many listeners. What are your thoughts on this initiative? Don’t forget to drop behind your comments below.

Link: Art of Trench

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