Starting a new website seems quite similar to having a child. (Declaration: Child birth being used as a far off metaphor. No comparison to the physical pain of child birth). All the months of anticipation, the routine kicks, pain and drama comes down to the final war cry when its out for the world to see.

The best part is the name hunting. We all want it to be ‘different’, catchy, simple and more.

We shuttled through far too many names with ‘cult affair’ being one amongst many. Funnily though, all the files related to this site was saved in a folder named Cult Affair. Almost as if we subconsciously chose it.

Cult Affair originates from the culmination of 2 words :

affair [əˈfeər]

-noun

a relationship especially a secret one

cult [kʌlt]

noun

cult means someone or something which has become very popular with a particular group of people. (see also cult affair)

cult affair

verb

cult affair means an ongoing love affair with all things ordinary and simple. The lovers seek inspiration in what would popularly be known as boring surroundings.

Sentence Usage: ‘I must go to the backwaters down Kerala and find my soul’ the lonely man thought to himself. ‘Oh to hell with it, it is too expensive. I am better off cult affairing with my local streets.’

This would be a little sneak peek in to the name of Cult Affair and as you are all aware now a new addition to our mental dictionaries.