One of my personal favourites from all other art movements would have to be the 1950’s Pop Art era. A phase where regular products were considered as the muse. Artists such as Andy Warhol, Roy Lichtenstein, Peter Philips popularised outcastes such as street culture, graffiti, consumerism and comic in the sphere of serious art.
Perhaps this was the reason I was more than thrilled to come across a present day Indian artist who brings back dusty pop-art back with his own unique twist. Jayesh Sachdev is the man of the hour. The artist has bagged several awards for his innovative work including a place in the Limca Book of World Records! His works have been showcased at New York, Singapore, Goa, Mumbai and many more cities. He has founded his own art and design studio under the name of Emblem Studios.
From the ‘Tyre Art’ series – created using impressions of a Fiat 500:
Work for Ketan Mehta’s film release at the Cannes Film Festival:
How does one make all this happen? Hear it from the man himself –
Cult Affair: How would you describe your personal journey as an artist?
Jayesh Sachdev: I went to art school to study Communication Design. But soon fell in love with Fine Art. It was been an oscillation of emotions. There has been plenty of chaos in my order. It has been exciting. Uphill and Rewarding.
It is perhaps only the beginning.
CA: When did you realise that ‘art’ was what you needed to do for a living?
JS: I don’t do art for a living. I do it for a passion. The realisation that I need to do art for a living hasn’t dawned in yet.
From the collection-‘Four Skin’:
CA: How and when did Emblem Studios happen?
JS: I graduated with a Degree in Communication Design and worked with an advertising agency in Singapore. I was probably 5 when I knew I was going to do my own thing. I did exactly that. I quit my job and moved back to set up Emblem. The Emblem Art Gallery and Emblem Couture followed. Quirk Box, my new lifestyle and fashion label launches next month.
CA: Most of your commercial work exhibits a strong influence of Pop Art. Why is that?
JS: We live in a populist society. We are consumed by mass culture. I conform to Andy Warhol’s non elitist Art principles. I have been a great admirer of him. I was naturally attracted to that genre of art and it reflected in my works.
Digital Works on classic film posters:
For Big Cinemas Worldwide, a Bollywood inspired art piece:
CA: Who would you consider as your icon or source of inspiration?
JS: My mother.
CA: Which three words would best describe you?
JS: Creative. Passionate. Enterprising.
‘The Tempest’ – Work on Canvas:
CA: If it wasn’t art or design, which field would you have been in today?
JS: A poet or a writer. Maybe a Tennis player.
CA: Which is your favourite piece from all your creations?
JS: Wow. Thats a toughie. One of my Untitled Works from the No Where To Hide series. Black and White Nudes.
CA: What would be your advice to young emerging artists in India?
JS: Persevere. Persevere. Persevere.
If you want to know more about the artist, do visit his official website.
good post. i had no idea stuff like this existed in india ‘commercially’.
The Big Cinemas Worldwide piece is cool!
Glad you liked the post! I really like the artist’s work as well!
Some of this work seems quite large scale, but i highly doubt that this art is worth that much hype !
Like the previous comment i agree that you get to see a lot of work like this one on a regular basis at fine art schools around.
Its a good find though go cult !! :))
this has completely blown me away. I never knew “art” like this. Great work Mr. Artist. Very original, new and fresh. It’s very bright and has a lot of colours. Very subtle piece of art here. It’s a “toughie” to decide my fav too.
Good find, i quite like some of the graphics but the canvas pieces are like stencil work all the way !
I live in austria and some of the very young street artist’s do something very similar, seems like the digital world is being used to make the life of contemporary artists much easier !
im not a fan really since i consider anything photo shopped as tooled and not crafted !
Thanks for your feedback Shrish. That’s the thing about digital art. With Photoshop, Illustrator and the likes, nothing seems to tough. However the thing about it is, even though everyone has the same platform, not everyone creates the same piece.
I think some of the comments to this artist are quite sharp, i think we all can clearly see that this artist is young and is trying real hard to climb up the ladder.
However i would like to point out that this is not fine arts ! I am a teacher for Design History for 25 years and i think i can tell when a piece has taken support digitally.
Shrish is my former student and i think he has very well stated and i quite agree that anything done with the help of digitalization is tooled and not crafted.
I wish this communication designer all the very best for his future.
Thanks for sharing your views. Its always fantastic to hear from someone who has been a veteran in the field.
The artist, though young, has been well acclaimed for his contribution in the sphere of art. I definitely agree that it is in the genre of digital art, but there is also a fair variety to the work of the studio including interesting nudes as well.
Wow i love india and that bollywood poster.
@shradha rao, ive been following your blog and read all your articles as a friend who happens to know you suggested this to me long ago.
I love the little terrorist one and the picture of the Indian Taxi, actually no offence to anyone but i think you’d make a much better artist (in reference to your cult affair Taxi poster) than the ones you write about ! 🙂
Yay! Youre so kind! I personally rank myself very low in comparison to big artists like the ones I interview. Ill send over the bribe for your awesome praise!
Cool ! O_O
This artist has talent but this is all communication design, it reflects in his educational background …. fine arts is a little off…. commercial work most of it is ….
i like the nudes no wonder the artist likes them as well ! ^_^
The three words should be, Young, Rich and Colorful ! i do not see a lot of innovation though, i think it comes with age and experience ! 😉